AMD Awareness Week 14th-20th September 2015

Working on AMD Awareness Website for Novartis

InterAccess have finished accessibility auditing of the new AMD awareness website. The AMD website is designed to provide you with information about Age-related Macular Degeneration (commonly referred to as AMD). It describes what AMD is, as well as how it affects your vision and how to identify the signs and symptoms of the condition. It will also tell you what you should do if you have any concerns, please visit the AMD.ie website for more information.

One in ten people in Ireland over the age of 50 have AMD. The ‘Your Defining Moment’ campaign [Get PDF, 4.5 Mbs] for AMD Awareness Week 2015, which tool place Monday 14th – Sunday 20th September, highlighted how AMD can impact a person’s life and is encouraging people to protect their eyesight with regular eye tests.

This year’s event focused on ‘Your Defining Moment’, supported by Fighting Blindness, NCBI – the national sight loss organisation, the Irish College of Ophthalmologists (ICO), the Association of Optometrists Ireland (AOI), and Novartis. The ‘Your Defining Moment’ eye health awareness campaign aims to highlight the positive impact, and health-defining potential, of testing for AMD.

A dedicated Novartis mobile testing unit offered free AMD testing in various locations nationwide for AMD Awareness Week. The mobile unit visited Dublin, Cork, Galway, Limerick and Waterford between Tuesday 15th and Saturday 19th of September offering free AMD eye testing and information to the general public. Free AMD testing will also be available in participating optometrists nationwide.